This is a class project of a rebrand of the energy drink company Bang. In the rebrand I created Bang energy tailors itself to a young audience that are generally college age. Their marketing plays heavily into sexy imagery and sports to target this audience. My goal was to continue to play to this young audience, but by using less in your face colors and visuals.
Current Bang Branding
I was challenged to find a new way to represent what "bang" meant instead of the reference to cross hairs for the sound a gun makes. Keeping the same youthful energy was also important to make sure that it was still tailored to the target audience. Finding a way to stand out from the competition was just as important since other brands use bright colors and visuals to target to a college-age crowd.
Avenir Next Condensed
The logo is in a shape of a lightning bolt to respresent "bang" or the sound that thunder makes.
The electric blue color still bring youthful energy to the brand without being overbearing. For the business side of the brand I kept with the blue colors scheme but I used more mellow colors to give it a more professional look.