Loval Makeup Branding
About
Create branding and materials for a fake makeup company that believes in inclusivity and sustainability. Working on this branding allowed me to dive deep into the different elements it takes to build a brand. I was able to work on many different formats while learning about new programs and tools that could help me accomplish my goals.
(Logo Sketches)
(Mind map)
Challenge
I challenged myself to create a makeup brand that focuses on sustainability but doesn't rely on green color tones and earth related imagery that most sustainable and natural makeup brands follow.
(Final Logo)
#f5cabf
#c4a28a
#484b5d
#f5cabf
#393d47
#ffffff
Gotham
abcdefghijklmnopqrstuvwxyz
Communication Font:
Helvetica Neue
abcdefghijklmnopqrstuvwxyz
Solution
I used pinks, blues, and brown in order to convey sustainability but in a modern way where I didn't have to have it clearly pointed out using greens or nature imagery. I went with a sans serif to keep the tone modern makeup company.
(Business Letter)
(Business Cards)
(Envelope Design)
Website
(website created using wix)
Foundation Bottle
The bottle was created to be a product that would be sold on the website. For the design I used the logo mark to create a see-through section where buyers can see what color the foundation is. There is also an image on the bottle to show that it is a sustainable product.
Snapchat Filter
Using a Snapchat filter is a great way for companies to promote their brand to a younger audience.
This filter includes a border with the logo and makeup overlay that allows the audience to see the types of products they sell.
Makeup Product Display
Each row has images of the products that would be displayed on it. For example, foundation would be sold where the foundation swatches and bottle images are.