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Loval Makeup Branding

About

Create branding and materials for a fake makeup company that believes in inclusivity and sustainability. Working on this branding allowed me to dive deep into the different elements it takes to build a brand.  I was able to work on many different formats while learning about new programs and tools that could help me accomplish my goals.

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(Logo Sketches)

(Mind map)

Challenge

I challenged myself to create a makeup brand that focuses on sustainability but doesn't rely on green color tones and earth related imagery that most sustainable and natural makeup brands follow.

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(Final Logo)

#f5cabf

#c4a28a

#484b5d

#f5cabf

#393d47

#ffffff

Gotham

abcdefghijklmnopqrstuvwxyz

Communication Font:

Helvetica Neue

abcdefghijklmnopqrstuvwxyz

Solution

I used pinks, blues, and brown in order to convey sustainability but in a modern way where I didn't have to have it clearly pointed out using greens or nature imagery.  I went with a sans serif to keep the tone modern makeup company.

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(Business Letter)

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(Business Cards)

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(Envelope Design)

Website

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(website created using wix)

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Foundation Bottle

The bottle was created to be a product that would be sold on the website. For the design I used  the logo mark to create a see-through section where buyers can see what color the foundation is. There is also an image on the bottle to show that it is a sustainable product.

Snapchat Filter

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Using a Snapchat filter is a great way for companies to promote their brand to a younger audience.

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This filter includes a border with the logo and makeup overlay that allows the audience to see the types of products they sell.

Makeup Product Display

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Each row has images of the products that would be displayed on it. For example, foundation would be sold where the foundation swatches and bottle images are.